Sustainable behavior towards fashion products: A systematic literature review
Keywords:
Attitude, Consumer purchasing behavior, Behavior, Sustainability, Sustainable consumptionAbstract
Consumer behavior has been of concern over the past decades in the fashion industry worldwide, and several researchers have conducted studies on this issue. This paper examined consumer purchasing habits, consumers’ knowledge of sustainability, and the challenges of ensuring sustainable consumption. The study provides a literature review on consumers’ behavior using 27 articles from 3 different databases from 2018 to 2023. The meta-synthesis approach was used to conduct the study. The researcher assessed some 105 articles and, in the end, settled on 27 articles to conduct the final review. The findings from the studies reveal that consumer purchasing habits have an impact on sustainable practices, as some clothes are discarded after being worn once. It also showed that most consumers are unaware of sustainable consumption in fashion, and those who are aware are hesitant to incorporate it into their purchasing habits. The study concludes that to ensure sustainable consumption among fashion consumers, it is necessary to implement educational forums and strategic measures.
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